Activision’s Senior Director of Global Digital and Mobile sales Jon Estanislao spoke at the DMW Games conference recently and discussed about Call of Duty and their mobile approach:
- "Going forward for us, how do we really take that Call of Duty experience, what is the essence of it? These kinds of grandiose, immerse experiences–how do we move that to mobile or tablet? From a development perspective, we’re investing a lot more in understanding how to marry that together with how customers expect to play on those devices,” he said, “We’re definitely looking to reach out to our core audience and engage them beyond their TV or PC and then give them new experiences around Call of Duty that are unique for that device."
- — Jon Estanislao
He went on to say that ATVI’s future experiences on mobile will “evolve” how customers interact with Call of Duty brand. Activision currently only offers watered-down ports of Call of Duty experience on iOS/Android, being the Call of Duty: Zombies series.