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ShopTo refuse to stock Call of Duty: Ghosts

N7 May 8, 2013 User blog:N7

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Call of Duty Ghosts Logo
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ShopTo have apparently refused to stock Call of Duty: Ghosts due to a dispute with Activision. ShopTo asked Activision to send them the copies of Call of Duty: Ghosts on the Sunday or Monday before so that they could send the games out to their customers on launch day. However Activision's retail contract states that copies could not be shipped until a minute after midnight on the launch day, therefore meaning the games will not arrive for customers until after the release.

Call of Duty Ghosts cover

ShopTo have therefore decided to boycott the release of Call of Duty: Ghosts, with ShopTo boss saying:

"Activision’s policy of only allowing e-tailers to despatch one day before release date effectively destroys an e-tailer’s pre-order campaign. This has the undesired effect of previously loyal and satisfied customers thinking that, if we can’t ‘get it right’ for one of the biggest games of the year, why should they trust us with any future orders?"
Their friends and acquaintances, by word of mouth and social media, (despite possibly not having ever ordered from us), would see us (and possibly e-tailers as a whole) as unreliable. This despite all the time and hard work my team and the myriad of other publishers put into other titles during the year.
Of course this Activision policy is not for every title, but due to the volume and fever pitch Call of Duty seems to generate (both positive and negative), it causes the most damage to us."

What do you think of ShopTo's decision? Let us know in the comments!


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