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Activision Demonstrates the Importance of Being Earnest when Registering Domain Names

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Tycho-sane-man
Activision, it seems, is not particularly happy that ModernWarfare3.com, until recently, redirected to the main page for its main rival, Battlefield 3. The gaming giant has attempted to purchase the domain name itself.

In a first domain name complaint filed by Activision, they claim "the Respondent supports the game Battlefield from the game developer Electronic Arts ("EA") ... EA is one of Complainant's principal competitors in the video game industry, and Battlefield game competes in the marketplace with Complainant's MODERN WARFARE games and its other military-themed shooter games in the CALL OF DUTY series." (emphasis not mine)

Both sides have something to learn from this, I think. Firstly, for the Respondent, website-redirection-based jokes are not funny, never have been funny, and your attempt to convince others that Battlefield 3 is the superior product does absolutely nothing to disprove the stereotype that the Battlefield fandom consists of nothing but Call of Duty haters. As for Activision: seriously, guys, you have to register domain names like this WAY in advance if you want to avoid PR nightmares like this. It's simple internet-savvy protocol.

Source: IGN PC

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