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Activision's CEO discusses the future of Call of Duty

Redskin-26 February 26, 2013 User blog:Redskin-26


With the first details of Bungie's newest project, "Destiny" revealed, Activion's CEO Eric Hirshberg sat down to address some of the hot topics that will be facing Activison and the game industry in 2013 and beyond as the 8th generation of video consoles approaches.

When asked about possible problems with Call of Duty's annual releases and release cycle, Hirshberg replied saying:

"So far I think we’ve found a very nice cadence with our Call of Duty community and the demand and the supply of new content is in a pretty good balance. The games have gotten increasingly long tails and people have shown a year-round appetite to keep playing multiplayer and for the new content that we release with DLC packs to enhance those experiences.

We’ve been able to have success with new games as long as they have big new innovations that have a big appeal to our fans. We’ve found the right cadence."

When asked about possible Call of Duty film adaptions, Hirshberg stated:

"We have dabbled in it, but I think that we work at it from the standpoint that is this going to make the overall franchise stronger, is this going to add creative ideas that the games can’t. Our primary business is making great games and we want to make sure that we stay close on that and don’t mess anything up in the pursuit of making movies. If we do that, it’s going to be with the right partners, and at the right time, and for the right reason."

While a major Call of Duty release in 2013 has been confirmed, nothing more has been detailed. For the entire interview with Activion's CEO Eric Hirshberg see the source below.

Digital Trends interview

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